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On the other hand, The Neighborhood is also sullied by corporate sponsors. A bit of gentrification from the old neighborhood? Maybe. Nevertheless, it's not just a Foot Locker place sitting on a corner or Gatorade-sponsored fitness center.

The owners of this barbershop present DJ with a gift, JBL headphones, of which DJ chimes in, "Are the new JBLs?" Gatorade is a central part of the narrative, called out by the broadcast team during games as much as it is advertised during gym coaching sessions (purchasing virtual containers of Gatorade for stamina includes a spiel about electrolytes).

Selling a little advertisement space -- even overdone advertisement space -- is not inherently problematic. It is emblematic of an online-connected era. There is an authenticity in rotating courtside banner ads and between-play chatter from the announcers, changing as the year moves on with new sponsors cycling in. The insistence on using Virtual Money (VC) for everything compounds the issue, however. NBA 2K19 would like you to drink Gatorade, but it's also interested in getting you to spend more actual cash in the game.

VC has burst into an infestation over time, and it is a powerful lure. Buying particular variations of NBA 2K19 grants bonus VC, an attractive proposition considering that participant upgrades, new hairstyles, clothes and shoes need currency. Spending VC on sneakers signifies less VC to update DJ, and less opportunity to maintain your own in pickup or Pro-Am manners against real-world contest.

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Topics: NBA 2K19 MT, mmogo
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